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adobe stock photos Archives - Blen Design Blog

How Adobe Stock Photos Affect Web Conversions

adobe-stock-logoAre you thinking about reinventing your old website? To turn it into a modern day site, you need to redesign. You need not only a few tweaks but a total reinvention. You will need stock images for your background and design. While breathtaking stock images usually cost a lot, they are well worth it. Why? Here are 5 reasons why you should invest in Adobe Stock photos for your web design:

  • People enjoy eye-candy. If your website looks good, people are more likely to browse around. That’s why high resolution images are most recommended. The images found in your website represent your brand in one way or another. If you are incorporating poor quality images, your viewers will think that you are offering the same quality of information, products or services.
  • High quality stock images are attention grabbing. Nothing catches the attention of site visitors than clear, vivid images. When a user visits a website, the first he or she notices is not the relevance of content but the image that reinforces the message. If you want to make sure that your visitors do not hit the back button, use high quality royalty free Adobe Stock images.
  • An eye-catching website impresses prospects. As mentioned in reason number one, the type of images you use reflects your brand. High quality images impresses potential buyers; and, impressed potential buyers are more likely to purchase your products or services.
  • Flashy images increase your sales. When it comes to stock photography, buyers are more drawn to hip and modern images. Since people trust modern and hip companies more than their old-fashioned and boring counterparts, they are more likely to purchase products and services from a website that uses up-to-date stock photos.

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Did you know that for every piece of stock photography in your website, your sales can increase an average of 16.5 percent? However, these should not only be random images. They have to be relevant as they are attractive. Adobe Stock photos can reduce or increase readership depending on your choice of photo and the type of your audience. For instance, your brand caters to a younger market. You should use hip and modern images to match their lifestyle.

When choosing Adobe Stock photos, make sure that they demonstrate your value proposition, tease readers into your copy, worth their weight in gold, and are positioned correctly. Keep in mind that page loading times is the number one criterion for maximizing readership in your website. More readers abandon a page as load time increases. So, consider your graphically-endowed content. Check if that extra weight is really helping.

How much do Adobe Stock photos affect your web conversions? They have a huge impact over your web conversions, so make sure you choose them effectively.